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Shoppers Use “Drawing Board” To Shape Mall’s Future

Shoppers use “Drawing Board” to Shape Mall’s Future

As Short Pump Town Center celebrates 10 years of success in the Richmond market, it is inviting shoppers and the community to go to the drawing board to help shape the center’s continued success.  The center has launched a “Drawing Board” on Popularise, an online crowdsourcing and community engagement tool that focuses on real estate development.

“We value the opinions of our shoppers, and we are excited to offer a platform that will give them an opportunity to be a part of the future of the center,” said Pam Howland, director of marketing.  “We want to hear about the retailers our customers want to shop in, the restaurants they would like to dine in, and more about what events or amenities would enhance their shopping experience at Short Pump Town Center.”

Opened in 2003, the 1.3 million-square-foot Short Pump Town Center blends an open-air design with an enclosed retail component.  Its pedestrian-friendly “community within a community” features more than 140 premier shops and restaurants, many of which are exclusive to the Richmond market.  The center is anchored by Nordstrom, Macy’s, Dillard’s and Dick’s Sporting Goods and features a mix of upscale and moderately priced retailers as well a wide variety of fine dining and entertainment options.   The center is also known for its kid-friendly events and entertainment, including the Short Pump Express, which attracts visitors young and old.

Through Popularise (http://www.shortpumpmall.com/popularise), the center will solicit ideas and engage shoppers in discussion on questions such as:

  • What types of retailers or restaurants would you like to see?
  • What amenities would enhance your shopping experience?
  • How can pedestrian access be improved?
  • What types of events and activities would you like to attend?
  • What else can we do to interact with the community?

“No idea is too big or too small,” Howland added.  “Sometimes we’ll ask for specific input, but most of the time we want people’s creativity and input to lead the dialogue – anything they would like to see in the center, from quick-fix solutions to long-term projects.”

To use Popularise, shoppers can log in with their Facebook or Twitter accounts or register independently at www.popularise.com.  Once signed up, users can “follow” Short Pump Town Center, provide comments and ideas on the Drawing Board, connect with the management team and encourage others to show their support by submitting “likes.”

About Forest City                                                

Forest City Commercial Management is a subsidiary of Forest City Enterprises, Inc. is a NYSE-listed national real estate company with $10.7 billion in total assets. The company is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate and land throughout the United States. For more information, visit www.forestcity.net

About Short Pump Town Center

Opened in 2003, the 1.3 million-square-foot Short Pump Town Center blends an open-air design with an enclosed retail component.  Its pedestrian-friendly “community within a community” features more than 140 premier shops and restaurants, many of which are exclusive to the Richmond market.  The center is anchored by Nordstrom, Macy’s, Dillard’s and Dick’s Sporting Goods and features a mix of upscale and moderately priced retailers as well a wide variety of fine dining and entertainment options.   The center is also known for its kid-friendly events and entertainment, including the Short Pump Express, which attracts visitors young and old.

 

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