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Pop-up Shop at Short Pump Town Center Offers Lottie Belle

Lottie Belle is a new kind of philanthropic undergarment business with a focus on sustainability and giving back to help keep girls in school.

The founder is Heidi Field-Alvarez, a local RVA fiber artist/teacher/mother turned garment business entrepreneur with a special mission. Lottie Belle is made by women, for women, and gives back to young women. Twenty percent of profits go to a nonprofit  organization that helps provide feminine hygiene products for those in need, locally and globally, and are working to turn over legislation that currently puts a luxury tax on such products. Lottie Belle undergarments are made in the United States.

Shop with a conscience at the Lottie Belle Pop Up event Memorial Day weekend, Saturday, May 27, from ten to five at Cynthia Steele, Richmond’s premier dress salon, located at Short Pump Town Center across from Nordstrom, adjacent to Arhaus Furniture. Cynthia Steele offers a stunning collection of dresses for daywear, career, after-six, and formal (including mother-of-the-bride and prom dresses).

Cynthia Steele is owned and operated by Cynthia herself, also a local fiber artist and fashion designer. The salon carries many other brands as well, including Teri Jon, Terani Couture, Tracy Reese, BCBGMAXAZRIAm and others. Enter to win a free gift from Lottie Belle and enjoy 15 percent off any dress purchase during the event.

Visit Lottie Belle online for more on product and the company’s mission.

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