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Primrose Students Help CVFB



Henrico County, November 21, 2012 – Demonstrating their commitment to giving to others, the Primrose School at Westerre Commons and the Primrose School of Twin Hickory recently helped feed hungry families throughout the Richmond area. On Friday, November 16th students donated 391 pounds of food to the Central Virginia Food Bank.

“Children from Primrose Schools across the nation participated in food drives over the past month, but they did much more than simply bring in items from their parents’ pantry,” says Heather Moore, co-owner of both West End Primrose Schools. “Children, ranging in age from 2 to 11 worked hard doing chores at home in order to earn money for families in need.  Children at our two locations alone, collected over $400.”  After counting all the money, Primrose school-age children made their shopping lists, focusing on items needed by the food bank, and finally took a field trip to the Short Pump Walmart Supercenter. The project was a great way to have children of all ages come together to make a difference for families in the Richmond area.

This donation comes when American families find themselves in critical need as men, women and children face hunger. According to Feeding America, a total of 36 million Americans struggle with hunger, including 13 million children.

Giving back to the community was a major focus of the annual food drive, as well as a key component of Primrose Schools’ Balanced Learning® curriculum, which blends teacher-directed and child-initiated activities with special emphasis on character development. The Caring and Giving program is a nationwide initiative, with participation from more than 245 Primrose Schools across the country and helps students understand the value of generosity and creates a hands-on approach to math, nutrition and planning skills.

  1. Shopping Trip:  Primrose Students with decorated carts begin their shopping trip at Walmart
  2. Checking out:  Primrose Student, scans items purchased for the Central Virginia Food Bank
  3. Food Bank Delivery:  Students deliver food to the Central Virginia Food Bank
















About Primrose Schools®

Celebrating 30 years of service in 2012, Primrose Schools is the nation’s leader in providing a premier educational child care experience in more than 245 schools in 17 states. Primrose partners with parents to help children build the right foundation for future learning and life, and offers an environment that helps children have fun while nurturing Active Minds, Healthy Bodies and Happy Hearts®.


The Balanced Learning® system, consistently delivered in all Primrose Schools nationwide, is designed to provide high quality educational experiences to support children’s social-emotional, cognitive, creative and physical development.  It is made up of an exclusive standards-based curriculum that enables teachers to help children gain the knowledge and skills that will enable them to move successfully from one level of development to the next as well-rounded individuals. The system also offers developmentally appropriate materials and equipment for all classrooms; multiple forms of assessment; and extensive training for teachers.


Primrose is the first early childhood education organization in the country to receive AdvancED Corporation Systems Accreditation under the new Standards for Quality Early Learning Schools. This accreditation ensures all Primrose schools meet the highest quality standards and shows they are continually improving student learning. Primrose Schools stands behind its commitment to deliver an exceptional early childhood experience with the Primrose Guarantee, a parent’s assurance of complete satisfaction. For more information, visit

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