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Relay Offers Meal Planning Service for RVA Families, the healthy online grocer serving Richmond, announced the launch of Meal Planning by Relay Foods, a free service allowing customers to plan a personalized menu of healthy meals and shop for the ingredients in one quick, seamless process.

Relay_grocThe service enables customers to plan, customize, and shop for a week’s worth of meals in less than fifteen minutes with three integrated tools: a weekly seasonal meal plan built by a registered dietitian; an extensive and expanding catalog of a la carte dishes sorted by dietary preference; and the company’s “Cook It!” Chrome extension; which translates recipes from around the web into ready-to-shop dishes. With most main dishes costing between $4 and $8 per serving, Meal Planning by Relay Foods promises to be a budget-friendly and time-saving meal planning solution that will empower families and individuals to make healthy, sustainable food choices.

“We challenged ourselves to build the most flexible start-to-finish meal planning service on the market today by focusing on one key element – putting the shopper in the driver’s seat,” said Zach Buckner, founder and CEO of “By combining the inspiration of weekly plans with the flexibility of the Cook It! tool, we make it easy for customers to quickly build plans completely tailored to their schedules, budgets, and tastes. This combination of simplicity, personalization, and seamless delivery of ingredients is unprecedented in both online and in-store grocery shopping history.”

The model sets a new standard in the ever-expanding array of meal planning services and represents a step forward for the online grocery industry, which has typically emulated the item-by-item, category-by-category approach of brick-and-mortar stores. Meal Planning by Relay Foods is fully integrated with the normal shopping experience offered on, so customers can still buy individual products to round out their weekly needs.

“To build this product, we let our customers guide us,” explained Graham Evans, the company’s senior vice president of new products. “Their voices were perfectly clear: make it simple for me to get good food on the table, but give me total flexibility with the dishes and what I order. So we did.”

With the new Meal Planning by Relay Foods service, once a customer adds a dish to their cart, they can custom-tailor the number of servings, swap out every single ingredient based on diet, taste, and allergies, and remove any ingredients they already have on hand. Smart ingredient de-duplication ensures that customers will avoid ordering more ingredients than needed for their weekly cooking plans.

For more information or to start planning your dinners, visit

About is changing the way people get their groceries all across the Mid-Atlantic by combining cutting-edge online shopping technology with the quality of farm-fresh food and the convenience of one-stop pickup or home delivery (in most markets). Relay partners directly with local farmers, growers and merchants, selecting the highest quality sustainable products to offer, while also giving customers access to all the grocery items typically found in a brick-and-mortar supermarket. More information is available on the Relay Foods Blog or by visiting

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