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Southern Women’s Show Comes to Richmond

The twenty-sixth annual Southern Women’s Show in Richmond offers the region and state the best food, fashion, and shopping, as well as health, beauty and lifestyle advice under one roof. It’s three days of indulging in the latest style trends, fashion shows, and makeup tutorials, watching cooking demonstrations by top chefs, getting pampered, and meeting celebrity guests, as well as daily prizes, discounts and giveaways. 2017 show sponsors are Chevrolet, Food Lion, Walgreens, and Richmond Times-Dispatch.

Friday, March 17, 2017
through Sunday, March 19, 2017
Richmond Raceway Complex, 600 East Laburnum Ave, Richmond, VA 23222

Adults:   $12.00 at the door
Youth (6-12):  $6.00 at the door (children under age six FREE with paying adult)
Walgreen’s Advance:   Discount tickets available at Walgreens – $8.00 for Adults / $6.00 Youth (Ages 6-12)
Online Advance:   $10.00 each / Youth: $6.00 each
Group:   (10 or more; advance ONLY) $8.00 each

Re-admission:   Tickets for second-day admission can be purchased for $6.00 during your initial visit (with your ticket stub) at the Show Office.
$4 After 4:00PM:   Attendees enjoy $4 admission Friday and Saturday after 4pm.

Also returning are Girls Night Out (Friday, March 17 and Saturday, March 18), when admission is only $4 after 4 p.m., and Teacher Appreciation Day (Sunday, March 19), when educators and staff who present valid ID get free admission for the day.

Starting Friday, February 17, advance discount tickets to the show may be purchased at local Walgreens’ stores.

Visit Southern Women’s Show website or on Facebook for show updates.


Keegan Allen of “Pretty Little Liars” is the featured celebrity guest at the 2017 Southern Women’s Show in Richmond.

Actor Keegan Allen of Pretty Little Liars Headlines 2017 Southern Women’s Show

Keegan Allen, currently known as Toby Cavanaugh to fans on the Freeform hit television series Pretty Little Liars, is the featured celebrity guest at the 2017 Southern Women’s Show in Richmond. The Teen Choice Award-winner appears on the Fashion & Entertainment Stage Saturday, March 18, at the Richmond Raceway Complex.

The show’s summer finale pulled out all the stops, ending with a serious car accident involving Toby and his fiancée, Yvonne. Many fans were left with burning questions about his survival. Meet Keegan on the Fashion & Entertainment Stage to hear more about the upcoming series finale.

In addition to acting, Keegan has a passion for photography. He was given his first camera at age nine, and began a lifelong study and pursuit of photography. His best-selling book, “” (St. Martin’s Press, is a photo journey through the life of an intensely creative soul whose expression finds various art forms. Keegan will sign copies of the book during his meet and greet after his on-stage talk and Q&A

When “Pretty Little Liars,” now in its seventh and final season, premiered in 2010, it placed as ABC Family’s (now Freeform) highest-rated debut series on record across the cable channel’s target demos. In 2016, the show ranked as the most popular television show on social media, according to research firm ListenFirst Media.

Other 2017 Southern Women’s Show highlights include:

Chris Lowe, health-fitness expert and founder of PowerHoopz, who demonstrates her popular hula hoop workout that anyone can do. (

L. Gradnigo and D. Jenkins, Richmond authors who discuss their children’s book, “”I Was Fine Till the Crab Moved In,” a story of friendship and foes, learning to live together, and patience and understanding. (

Ashley DeRamus of the Ashley DeRamus Foundation, who speaks about her organization’s dedication to the education, advancement and quality life-style of children and adults with Down syndrome. (

All Dog Adventures, which hosts a pet tricks fashion show, “Dancing Dogs and Canine Capers,” featuring “human models” as well as dogs dressed to perfection and performing their best tricks. (

Food Lion Kitchen Stage, where attendees can enjoy cooking entertainment segments, food sampling, talks with chefs, and money-saving coupons from the MVP Savings Center. (


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