Fashion With A Mission: Supporting Vulnerable Families Around the Globe
With back-to-school on the brain, it is hard for most parents in Richmond to imagine not having education as an option for their child. Olivia was just days away from handing her 4 year old daughter over to an orphanage in Uganda, before her life changed completely, thanks to a job opportunity as a jewelry maker, which not only provided a rare earning opportunity, but also a scholarship for her daughter. Kristie Herod from the West End area of Richmond is proud to share Olivia’s story and her beautiful artistry every day in her role as an Ambassador for Noonday Collection.
Noonday Collection is part of a rising trend of social impact businesses, which are focused on making a difference while creating trendsetting products. For Noonday, their mission is tied to connecting individuals across the globe through shared stories and fashion. In a war-torn country like Uganda, which has 2.5 million orphans, the ability to find self-sustaining income is hard for most people. Which is why when Kristie Herod wears her necklace made from paper beads in Uganda, she not only appreciates the craft and beauty of her jewelry, but she relishes the ability to support another women entrepreneur across the globe.
Kristie Herod joined a growing number of Noonday Ambassadors in May 2014 as a way of supporting her own family, but also was drawn to a larger mission of creating opportunities for vulnerable women and families around the world. It has been a dream come true because she gets to combine fashion and helping others in need. As a Noonday Ambassador she has both expanded her own selling and design skills, but she has become a storyteller, sharing the remarkable stories of the men and women who made the products they wear.
Noonday Collection and its Ambassadors have directly impacted over 2,000 artisans in over 10 countries, including women like Olivia, by creating jobs and supporting a growing group of entrepreneurs who design and sell jewelry and accessories to fashion-forward women all over the US.
Noonday will be launching their new Fall line on August 7th, which features designs from Ethiopia, Kenya, Uganda, Guatemala, Haiti, Ecuador, Peru, Rwanda, India and Vietnam. To learn more about Noonday Collection, please visit http://kristieherod.noondaycollection.com or contact Kristie Herod.
Contact: Kristie Herod
kristieherod@gmail.com
804-282-5018
