Maymont is one of 16 sites chosen as part of Virginia is for Lovers social media marketing campaign
(Richmond,VA.) The Virginia Tourism Corporation has chosen Maymont, a 100-acre estate in Richmond, Virginia, as one of 16 sites across the state to build and promote a giant LOVEwork. The LOVEwork structures are the focal point of a social media campaign to share the message that love is at the heart of every Virginia vacation. Maymont will join with 20 other existing LOVEwork sculptures found across the state featured on www.virginia.org/LOVE as part of theVirginia is for Lovers tourism marketing campaign.
“Maymont is the perfect place for a LOVEwork because Maymont exemplifies love in so many ways,” said Norman Burns, Maymont Executive Director. “The Dooleys, who called Maymont home, had a great love for this place and for each other. And now, our guests frequently tell us how much they love their Maymont experiences. We also see displays of affection at the estate every day – parents holding hands with their children, couples having romantic picnics in the gazebos, siblings laughing and playing together. Maymont brings out the love in all of us.”
Visitors to Maymont will be encouraged to take a picture with the LOVEwork and share on social media sites such as Facebook, Twitter and Instagram. Photos taken by people from throughout the world can be seen on atwww.Facebook.com/VirginiaisforLovers and on Twitter by searching #LOVEVA.
“Virginia is for Lovers is about love – pure and simple, and has been for more than 40 years,” said Rita McClenny, president and CEO of the Virginia Tourism Corporation. “This program uses the power of social media to promote Virginia as an ideal destination for families looking to completely connect on a Virginia vacation.”
The Maymont LOVEwork will receive up to $1,200 in reimbursement funding from the state tourism office. Construction was completed in March, and the LOVEwork will be unveiled on Monday, April 1 at 2pm as part of Maymont’s Spring Break Week festivities. Maymont’s LOVEwork features four six-foot-tall letters made of wood stained purple, the attraction’s brand color, with the Maymont swan icon within the O. The sign was designed by 93 Octane with base and steel structure fabrication by 510 Builders and letter construction and finishing by Dave Voss and Stinson Williford.
Visitors will be encouraged to visit the Maymont artwork, take a picture and post towww.Facebook.com/VirginiaisforLovers or on Twitter and use the hashtag #LOVEVA. A complete list of LOVE artwork locations across the state can be found atwww.Virginia.org/LOVE .
Tourism is an instant revenue generator for Virginia. In 2011 tourism generated $20.4 billion in revenue, supported over 207,000 jobs and provided $1.32 billion in state and local taxes.
Love is at the heart of every Virginia vacation. Visit www.Virginia.org to learn more or call 1-800-VISITVA to request a free Virginia is for Lovers travel guide.
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Media Contacts:
Carla Murray, Maymont Assistant Director of Marketing & Public Relations
804-358-7166, ext. 315
Tamra Talmadge-Anderson, Virginia Tourism Corporation
804-545-5573, @vatourismpr
